March 13, 2025/
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Michael Jeffrey Jordan is considered by most experts to be the greatest basketball player of all-time. In addition to basketball, Jordan's partnership with Nike revolutionized the sneaker industry and spawned a cultural phenomenon that continues to flourish till today. Michael Jordan and Nike's Journey has become a framework for how athletes and brands can assign together to create something extraordinary. A closer look at how this legendary association unfolded, which changed the…
